New Zurich Times
"When the debate falls silent, speak up!”
Branded Film
Role: Creative Direction, Motion Design & Editing
AWARDS & RECOGNITION
Cannes Lions Awards 2023: 3x Shortlist
Clio Awards 2023: 1x Silver, 3x Bronze
ADCE Awards 2023: 1x Silver
London International Awards 2023: 1x Silver
ADC Awards 2023: 1x Gold
Edi.22: 1x Gold
journalism:
an open debate.
Maintaining dialogue with all perspectives is essential for our democratic discourse. This film reveals the importance of serious journalism by exploring iconic press photos, showing how they help us understand a troubled world. It emphasizes the message: “When the debate falls silent, voice your words.”
The film demonstrates the impact of showing only parts of an image or deliberately removing elements, revealing how this can create a distorted view.
The goal is to portray the complexity of today’s world through the nuanced perspective of the NZZ, providing valuable content.
The current campaign connects with readers, highlighting the influence and value of journalism in addressing today’s social and political challenges.